Software, platforms and transformation work lead the portfolio. Each profile states MetaVinci's documented role and the status of the supporting material.
Government & Institutional / Source-Supported Material
An inclusive Abu Dhabi community wellbeing initiative connecting youth, adults, seniors and People of Determination through physical activity, health, nutrition and community participation.
Digital-experience and content-architecture work supported.
Digital experience, website-content architecture and program communications support.
Expertise: Digital Experience, UX Architecture, Accessibility, Information Architecture, Community Engagement
Sea Dubai was established as a unified digital marketplace connecting residents and tourists with marine leisure activities and watersports across Dubai.
Executed MVM operating agreement.
Digital operations, marketplace management, analytics, UX, provider coordination, commercial strategy, and technology-roadmap development.
Expertise: Marketplace Operations, Digital Platforms, UX, CRM, Analytics, Commercial Strategy, AI Personalization
Artificial Intelligence, Financial Technology & Digital Transformation
ENPY
AI-Powered Healthcare Ecosystem
Healthcare Technology · Artificial Intelligence · Predictive Analytics · Digital Health
ENPY explores a more connected model of healthcare delivery, integrating AI-powered symptom assessment, patient routing, predictive health intelligence, and digital consultation pathways.
The product architecture brings together intelligent care navigation, interoperability with existing healthcare systems, secure information management, and insurance-related workflows. Its central proposition is to make healthcare access more coordinated, personalized, and responsive through intelligent technology.
Expertise: AI product innovation, healthcare platform architecture, predictive analytics, healthcare interoperability, and prototype development.
Modernizing Government Services Through Intelligent Technology
Government Technology · Enterprise Software · AI · Machine Learning
MetaVinci developed a technical modernization proposal addressing legacy government applications, fragmented service workflows, and opportunities to improve digital accessibility and operational efficiency.
The proposed architecture incorporated ASP.NET modernization, Next.js, modern frontend engineering, AI-assisted service interactions, machine-learning recommendations, business intelligence, and real-time application capabilities. The approach connected user-experience improvements with a more adaptable enterprise technology environment.
Expertise: Enterprise architecture, application modernization, systems integration, AI/ML solution design, and digital transformation planning.
Enterprise Solutions · Corporate Identity · Digital Strategy
Raseel's corporate-profile and project materials formed part of MetaVinci's enterprise and digital-experience workstream.
The project focused on communicating a business proposition through structured corporate information and consistent digital presentation, connecting commercial positioning with the requirements of a professional enterprise-facing experience.
Expertise: Corporate positioning, digital-experience planning, business communications, and content architecture.
Digital Merchant Services and Financial Technology
FinTech · Digital Payments · Merchant Technology
UTap represents a merchant-services technology environment connecting digital payment capabilities with everyday business operations.
Its inclusion within our technology portfolio reflects engagement with the requirements of financial-service products, merchant-facing digital experiences, and the commercial systems supporting business transactions.
Expertise: Merchant technology, financial-services product understanding, and digital platform strategy.
Building the Strategy for a Digital Lending Marketplace
Financial Technology · Digital Marketplaces · Business Architecture
MetaVinci developed strategic business and market analysis for UniCrowdCredit, examining a peer-to-peer lending model connecting borrowers with lenders and investors.
The engagement evaluated market opportunities in the UAE and GCC, customer segmentation, financial marketplace structures, commercial positioning, and digital-platform requirements. The resulting work connected financial product strategy with the operational considerations of digital lending.
Expertise: FinTech strategy, market intelligence, marketplace business models, product definition, and commercial planning.
iOWNX is represented within MetaVinci's financial-technology portfolio, extending our exposure to emerging models of digital ownership and blockchain-related business innovation.
The project reflects the growing convergence between financial services, digital assets, technology platforms, and new approaches to commercial participation.
Expertise: Financial-technology sector experience and digital-ownership business models.
Women in Crypto
Supporting Participation in the Web3 Economy
Blockchain · Web3 · Technology Communities
Women in Crypto forms part of the technology-sector relationships represented in our historical portfolio.
The initiative is associated with the wider development of blockchain and Web3 communities, including the importance of participation, visibility, and professional networks within emerging technology sectors.
Expertise: Blockchain ecosystem engagement and technology-community positioning.
MetaVinci's financial-audit research explores the relationship between AI-assisted processing and verifiable financial records.
The proposed architecture combines document extraction, transaction classification, rules-based validation, anomaly identification, and blockchain-anchored audit trails. It examines how intelligent automation and cryptographic verification could improve the traceability and reviewability of financial workflows.
Expertise: AI research, blockchain architecture, intelligent document processing, and regulatory-technology concepts.
RUSHIO
Connecting Sports Commerce with Intelligent Performance Technology
SportsTech · Digital Commerce · Product Innovation
RUSHIO combines a sports-oriented digital commerce proposition with a broader technology vision for intelligent training experiences.
The digital work connects product presentation, online discovery, and user experience, while the wider product direction explores the possibilities of AI-assisted performance analysis, machine learning, and immersive technology.
Expertise: Digital commerce, product strategy, UX/UI, and emerging sports-technology concepts.
Our historical institutional experience includes work associated with Abu Dhabi's digital-government environment, where public-service delivery, technology adoption, and clear stakeholder communication intersect.
The experience contributes to our understanding of government technology initiatives and the communication requirements of institutional transformation.
Expertise: Digital-government communications and institutional technology environments.
Dubai Municipality
Strategic Communications for a Major Municipal Institution
Government · Public Services · Institutional Strategy
MetaVinci developed strategic communications proposal material for Dubai Municipality, addressing the requirements of a public institution serving diverse audiences.
The approach considered how institutional positioning, stakeholder communication, and public-facing information can support a coherent relationship between municipal services and the communities they serve.
Expertise: Government communications strategy, institutional positioning, and stakeholder engagement.
Communications Planning for Property-Sector Governance
Government · Real Estate · Institutional Strategy
MetaVinci prepared proposal material associated with Dubai Land Department, addressing an institutional environment connected to property administration and the real-estate sector.
The engagement involved planning for communications and organizational requirements in a sector where transparency, public information, and stakeholder coordination are central.
Expertise: Government-sector proposals and institutional communications planning.
Dubai Health Experience represents work within the intersection of healthcare, tourism, and destination communications.
The project context connects healthcare service providers with international audiences and the broader positioning of Dubai as a destination for medical services.
Expertise: Healthcare-tourism strategy, institutional communications, and destination positioning.
Dubai Airport Freezone
Communicating an International Business Ecosystem
Economic Development · Business Services · Corporate Communications
MetaVinci developed strategic, technical, and commercial communications proposals for Dubai Airport Freezone.
The work addressed the positioning of an international business environment serving investors, companies, industry partners, and institutional stakeholders. It connected corporate narrative, commercial objectives, and communication planning.
Expertise: Corporate strategy, institutional communications, proposal development, and stakeholder positioning.
Digital Strategy for Business Formation and Enterprise Services
Business Services · Digital Experience
MetaVinci prepared technical proposal material for DUQE Free Zone, an environment serving entrepreneurs, business owners, and companies seeking setup and licensing services.
The engagement examined business-facing digital and communications requirements and their relationship to the customer experience.
Expertise: Digital strategy, technical proposal development, and business-service communications.
Sharjah Research
Research-Oriented Strategy and Institutional Planning
Research · Innovation · Strategic Advisory
MetaVinci prepared research proposal material addressing an institutional research opportunity in Sharjah.
The engagement reflects an approach combining structured research, strategic planning, and the development of project recommendations within an institutional setting.
Expertise: Research planning, strategic analysis, and proposal development.
Digital Commerce, Marketplaces & Product Experiences
Mirarri
Creating a Luxury Brand from Identity to Digital Experience
Luxury Marine · Brand Strategy · Web Development
MetaVinci developed Mirarri's name, visual identity, logo, and website, establishing a cohesive brand experience around a luxury marine proposition.
The work translated product positioning into a recognizable digital identity, combining visual storytelling, UX/UI, and website development to communicate exclusivity, craftsmanship, and product character.
Expertise: Brand creation, naming, identity design, digital experience, and website development.
Extending a Luxury Showroom into a Virtual Experience
Luxury Interiors · Digital Showrooms · Interactive Experiences
Maison D'Art's digital gallery concept brought the visual character of a luxury interiors environment into an online experience.
The work focused on curated presentation, visual hierarchy, and digital exploration, creating a way for audiences to engage with the showroom's identity and design work beyond the physical location.
Expertise: Virtual gallery design, digital storytelling, UX/UI, and visual experience development.
Digital Experience in the Interiors and Design Sector
Interiors · Design · Brand Experience
The Creative Closet forms part of MetaVinci's historical interiors-sector portfolio.
The project contributes to the company's experience with design-led businesses where brand presentation, visual quality, and customer experience are important components of the commercial proposition.
Expertise: Interiors-sector experience and digital brand positioning.
Eyelusion
Commercial Strategy for a Consumer Product Venture
Consumer Products · Investment Strategy
MetaVinci developed commercial and investment proposal material for Eyelusion, examining the business requirements of a product-oriented venture.
The work addressed the relationship between commercial planning, product positioning, and investment considerations.
Expertise: Business planning, investment proposals, and commercial strategy.
Le Eleur
Luxury Brand and Lifestyle Experience
Luxury · Lifestyle
Le Eleur is represented within MetaVinci's luxury and lifestyle portfolio.
The engagement contributes to the company's experience with brands requiring distinctive market positioning and a coherent relationship between product identity and customer perception.
Expertise: Luxury-sector brand and communications experience.
Kane & Ashley
Lifestyle Brand Positioning
Lifestyle · Consumer Brands
Kane & Ashley forms part of MetaVinci's historical lifestyle portfolio, reflecting experience associated with consumer-facing brands and their commercial positioning.
Expertise: Consumer-brand and lifestyle-sector experience.
Master Trailer
Commercial Planning and Project Development
Creative Production · Business Strategy
MetaVinci prepared commercial and financial proposal material for Master Trailer, supporting the definition of project requirements and commercial scope.
Expertise: Project planning, proposal development, and commercial structuring.
Samlmontini
Brand and Commercial Project Planning
Lifestyle · Commercial Strategy
MetaVinci developed financial proposal material for Samlmontini, establishing the commercial parameters of a prospective project.
Expertise: Commercial planning and proposal development.
TVAS
Commercial Strategy and Project Scoping
Corporate Services · Business Development
MetaVinci prepared commercial proposal material for TVAS, supporting the assessment and structuring of a potential engagement.
Expertise: Business scoping and commercial proposals.
Al Fahim
Corporate Positioning and Strategic Planning
Corporate · Business Communications
Al Fahim-related project briefing material forms part of the MetaVinci archive.
The work reflects engagement with the requirements of corporate communications and strategic planning within a diversified business environment.
Expertise: Corporate planning and brand communications.
CASIO Middle East
Regional Marketing for a Global Consumer Technology Brand
Consumer Electronics · Regional Marketing
MetaVinci prepared technical and commercial proposals for CASIO Middle East, examining a regional marketing and communications opportunity.
The engagement connected the requirements of a technology-led consumer brand with regional positioning, campaign planning, and commercial delivery considerations.
Expertise: Regional marketing strategy, technology-brand communications, and proposal development.
Hospitality · Brand Extension · Concept Development
MetaVinci explored the development of Mirarri Café as a hospitality concept connected to the wider Mirarri brand identity.
The work examined how the brand's positioning and visual character could inform a complementary physical customer experience.
Expertise: Hospitality concept development and brand-extension strategy.
Fit Kult
Fitness and Lifestyle Brand Experience
Fitness · Lifestyle
Fit Kult is represented within MetaVinci's historical lifestyle portfolio.
The project contributes to the company's experience across fitness-oriented consumer brands and experience-led commercial sectors.
Expertise: Lifestyle-brand sector experience.
Science, Education & Innovation
Abu Dhabi Science Festival
Connecting Science with Public Participation
STEM Education · Events · Digital Communications
The historical Abu Dhabi Science Festival campaign combined media relations, educational content, digital marketing, and public-engagement activities to increase awareness and participation.
Combined reporting for the 2020 festival and Innovator recorded 131,779 attendees, 1.68 million digital reach, and 9.75 million impressions.
Expertise: Science communications, event promotion, media engagement, and digital campaigns.
Bringing Community-Led Innovation to Wider Audiences
Science · Technology · Engineering · Public Engagement
Innovator provided a platform for inventors, designers, engineers, and makers to present their ideas and participate in the UAE's innovation ecosystem.
The historical communications program focused on public awareness, participant engagement, and digital promotion. Combined 2020 reporting recorded 321 Innovator submissions.
Expertise: Innovation communications, STEM engagement, and event promotion.
The Government Games initiatives appear within the team's historical event portfolio, representing experience associated with major government-sector sporting activities.
Expertise: Sports-event communications and public-engagement experience.
Special Olympics World Games Abu Dhabi
International Sports and Inclusive Public Engagement
International Sports · Inclusion · Events
The 2019 Special Olympics World Games is represented within the historical event credentials, connecting international sporting experience with inclusive public participation.
Expertise: International event communications and public-engagement experience.
Dubai Innovation Month
Communicating Public-Sector Innovation
Government · Science · Technology
Dubai Innovation Month 2018–2019 appears in the team's government-events portfolio.
The experience reflects engagement with public-sector initiatives designed to promote innovation, creativity, and the adoption of new ideas.
Expertise: Government innovation communications and event-related engagement.
Knowledge Summit
Knowledge Economy and Institutional Dialogue
Knowledge Development · Institutional Events
The Knowledge Summit is represented within the historical institutional portfolio, reflecting experience associated with knowledge-development initiatives and public-facing thought-leadership programming.
Expertise: Institutional communications and knowledge-sector engagement.
Expo 2020 Dubai
International Exhibition and Public Engagement
Global Events · Digital Communications
Expo 2020 Dubai appears within the historical communications credentials, representing experience related to major international exhibitions and the coordination of large public-facing initiatives.
The Mohammed Bin Rashid Foundation forms part of the historical institutional portfolio, representing communications experience associated with education, knowledge development, and public-interest initiatives.
Expertise: Institutional communications and knowledge-sector engagement.
Abu Dhabi Department of Education and Knowledge
Education and Public Engagement
Education · Government
The department is represented in the historical portfolio through institutional experience and science-related public programs.
Expertise: Education-sector communications and community engagement.
Abu Dhabi Department of Transport
Institutional Communications for Mobility Services
Transportation · Government
The Department of Transport appears in the historical government communications portfolio.
The experience relates to an institutional environment where public information, mobility services, and stakeholder coordination are central communication requirements.
Public Communications and Inclusive Social Programs
Government · Social Development
The ministry appears within historical institutional and event-related credentials, including experience associated with the Special Olympics World Games.
Expertise: Community-development communications and public engagement.
Ministry of Tolerance
Cultural Dialogue and Institutional Engagement
Government · Culture
The Ministry of Tolerance is represented within the historical institutional portfolio, including its association with Hay Festival Abu Dhabi.
Expertise: Cultural communications and institutional engagement.
Ministry of Economy
Economic Development Communications
Government · Economy
The Ministry of Economy appears in the historical government portfolio, representing experience associated with public-sector economic communications.
Expertise: Institutional communications in the economic-development sector.
Healthcare Communications and Institutional Engagement
Government · Healthcare
The Ministry of Health appears in the historical public-sector portfolio.
The experience contributes to the company's broader exposure to healthcare-sector institutional communication requirements.
Expertise: Healthcare communications experience.
Ministry of Human Resources and Emiratisation
Public Relations in the Employment Sector
Government · Workforce Development
MoHRE is represented in the historical media-relations portfolio, reflecting experience in institutional communications connected to employment and workforce administration.
Expertise: Government PR and workforce-sector communications.
Federal Tax Authority
Regulatory Communications and Public Information
Government · Financial Regulation
The Federal Tax Authority appears within the historical institutional credentials, representing experience in the communication environment of a public regulatory authority.
The Community Development Authority forms part of the historical government portfolio, reflecting experience within social-development and public-service communications.
Abu Dhabi Municipality is represented within the historical institutional portfolio, connecting experience with municipal-service communications and public engagement.
Communications Supporting Family and Community Development
Social Development · Government
The Family Development Foundation is represented in the historical institutional portfolio.
Expertise: Family and community-development communications experience.
National Archives
Institutional Heritage and Knowledge Communications
Culture · Archives · Institutional Content
The National Archives appears in the historical institutional portfolio, contributing to experience related to public heritage, knowledge preservation, and archival information.
Expertise: Archival and cultural-institution communications experience.
Arabian Gulf Digital Archive
Digital Heritage and Archival Information
Digital Heritage · Cultural Information
The Arabian Gulf Digital Archive forms part of the historical digital and institutional portfolio.
Expertise: Digital-heritage and archival communications experience.
International Institute of Tolerance
Institutional Communications and Public Dialogue
Public Engagement · Institutional Strategy
The International Institute of Tolerance is represented within the historical institutional credentials, connecting communications experience with cultural dialogue and public-interest initiatives.
Event communications, creative development, international media relations, and digital campaigns, with approximately 2 billion reported media impressions.
