ABU DHABI SCIENCE FESTIVAL.
Abu Dhabi Science Festival was developed to encourage public participation in science and technology.
Historical project/team experience.
Historical team experience in event communications, PR, digital campaigns, school communications and event coverage.
Public Engagement Through Science and Innovation Communications
Abu Dhabi Science Festival was developed to encourage public participation in science and technology.
The festival brought together educational experiences, interactive exhibits, workshops, and public activities.
The communications challenge was to attract participation from diverse audiences while preserving the festival's educational objectives.
Scientific events must present technical subjects in ways that remain accessible and engaging.
The program also needed to reach students, families, schools, and the wider public.
The historical 2020 engagement included communications challenges associated with the emergence of COVID-19.
The program combined traditional PR with digital campaigns.
Activities included press releases, media interviews, press conferences, content production, paid digital promotion, school communications, and event coverage.
Campaign activity emphasized awareness, participation, and the communication of health and safety measures.
Content needed to translate the festival's scientific and educational purpose into accessible public messaging.
The experience demonstrates the ability to translate science and innovation into measurable public engagement.
The combined Abu Dhabi Science Festival and Innovator reporting records:
Reported Total footfall: 131,779
Reported Ticket sales: 39,456
Reported Digital reach: 1.68 million
Reported Impressions: 9.75 million
Reported Video views: 1.44 million
Reported Link clicks: 58,160
Reported Content pieces: 359
These figures relate to the combined historical reporting and should not be attributed independently to both initiatives.