MOROCCO IN ABU DHABI.
Morocco in Abu Dhabi was designed to strengthen cultural connections between Morocco and the UAE through music, art, heritage, craftsmanship, cuisine, and cultural programming.
Historical project experience.
Historical experience in content creation, social media, video production and interactive digital engagement.
Cultural Experience and Digital Audience Engagement
Morocco in Abu Dhabi was designed to strengthen cultural connections between Morocco and the UAE through music, art, heritage, craftsmanship, cuisine, and cultural programming.
The communications strategy sought to broaden awareness of the festival and encourage participation across its activities.
Cultural communications require a balance between authenticity and public accessibility.
The project needed to communicate the distinctive character of Moroccan heritage while attracting audiences to the physical event.
The 2019 campaign incorporated content creation, social-media activity, video production, and interactive digital experiences.
A competition titled Fly Me to Morocco also formed part of the engagement strategy.
The project demonstrates the ability to coordinate culturally specific public engagement across digital and event environments.
Reported Impressions: More than 12 million
Reported Reach: More than 2 million
Reported Video views: More than 2 million
Reported Total engagement: More than 1 million
Reported Snapchat filter impressions: More than 600,000