ABU DHABI FITNESS JOURNEY.
An inclusive Abu Dhabi community wellbeing initiative connecting youth, adults, seniors and People of Determination through physical activity, health, nutrition and community participation.
Digital-experience and content-architecture work supported.
Digital experience, website-content architecture and program communications support.
Inclusive Digital Experience for Community Health and Wellbeing
Abu Dhabi Fitness Journey was developed around an inclusive approach to physical activity and community wellbeing.
The initiative brings together fitness, nutrition, health awareness, and participation opportunities for different age groups and physical abilities.
Its digital environment needed to communicate a broad program while remaining understandable and accessible.
The initiative addresses different audiences, including young people, adults, senior citizens, and People of Determination.
Each group may have different expectations, information requirements, and accessibility needs.
The challenge was to organize a diverse program into a coherent digital experience without reducing its inclusive character.
MetaVinci's work addressed digital experience, website-content architecture, and program communications.
The information structure connected program objectives with participation pathways, activities, and partner information.
The digital environment was organized to support discovery of activities and understanding of the wider initiative.
The program material included fitness sessions, workshops, health screenings, sports activities, tournaments, community events, volunteering, and progress tracking.
The user experience needed to consider clear navigation, legible presentation, responsive layouts, and inclusive communication.
Accessibility was a design consideration because the initiative served audiences with different physical and digital-access requirements.
The project demonstrates MVM's ability to translate a complex community initiative into a structured public-facing digital experience.